Browse · People
Brendan Falk
Founder of Hercules, an AI app builder for business, and former founder and CEO of Fig, acquired by AWS in 2023.
Brendan Falk is a founder of Hercules, which lets people build apps and websites by chatting with AI. He founded it with Grant, whom Hercules identifies alongside Falk as part of Fig’s founding team. Their product focuses on custom business software, including internal tools and customer-facing apps. Falk has also identified himself as founder and CEO of Zeus in an undated self-description.[3][4][2]
At Hercules, conversational app building is paired with built-in infrastructure for running the resulting software. A sales-team CRM illustrates the approach: the company’s demonstration shows creating contacts, accounts and opportunities, adding role-based access control, and publishing the app.[4]
Earlier career: Fig
Before Hercules, Falk was founder and CEO of Fig, which AWS acquired in 2023. This earlier company supplies the shared career context for Hercules’s founders: Hercules describes Brendan and Grant as Fig’s founding team. Falk studied economics and computer science at Harvard; originally from Australia, he lives in San Francisco.[2][3]
Timeline
- milestone
AWS acquires Fig
Before Hercules, Falk was founder and CEO of Fig, which AWS acquired in 2023.[2]
Sources
- 1⚡️No, Don't Do Palantir for AI - Brendan Falk, Hercules (AUDIO FIXED)Accessed 2026-09-20
- 2About | Brendan FalkAccessed 2026-09-20
- 3Careers | HerculesAccessed 2026-09-20
- 4Hercules | The Best AI App Builder for BusinessAccessed 2026-09-20
- 5Introducing Amazon CodeWhisperer for command lineAccessed 2026-09-20
Model source and teaching reviews passed. Human editorial review pending. This profile describes the sources as of 2026-09-20.