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Nitesh Nath's avatar

The idea of “give before you pitch” really stood out to me.

It’s easy to approach growth as a numbers game—more posts, more views, more subscribers. But the strongest part of this framework is the reminder that sustainable growth is ultimately built through relationships.

Supporting another creator genuinely, starting with a small collaboration, and making the interaction valuable for both audiences feels much more natural than immediately asking, “Can you promote me?”

The 1 + 1 = 3 mindset is a great way to put it: the best collaborations don't just benefit two creators—they create something useful for both communities as well.

Really thoughtful perspective on what growth can look like when we stop treating other creators as competitors.

Dan McRae's avatar

a useful and timely article. thanks

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